13 Factors Affecting Google Ranking
How does Google rank your site?
The answer is that there is no single answer.
Google has stated that they use more than 200 different parameters to rank the sites by relevancy. In addition, Google also ranks scores on the web pages.
So all the 200 parameters we will not write here.
But here are the 13 main factors, for your reference:
- Length URL– A long URL may affect how Google ranks the site, and in some cases does not even index it at all.
- Keywords in domain- Integrating keywords into a domain was a pretty important parameter in the past, since Google ran the EMD update or in Hebrew - exact domain matching, so you can say that this parameter is now less significant than before but still, gives a slight push up the ranking.
- Site Load Speed - Site loading speed is an important factor for ranking the site, not just Google but all the search engines.
If the site is slow and busy it will not be relevant for surfers.
For that matter, Google allows every surfer to know exactly how fast a site is using Google PageSpeed.
- "Breadcrumbs"- Internal links that help Google understand the hierarchy of the site and to associate each page with the relevant category.
- Domain local extension- Domain registration with a local extension of a country.
Example: IL suffix - extension of Israeli domains or COM - suffix to sites abroad.
- availability- Web page availability is a critical parameter for Google.
Is the site available all the time? Are there server crashes?
A server that is unstable and not properly maintained will damage the site's position on Google.
- Content Length- Various studies indicate that in-depth and relevant content has good potential in Google's ranking.
Of course the intention here is to quality content, relevant for surfers and of course reliable.
- transparency- A page about "About" and "Contact Us" are very important in any site regardless of Google, if you have nothing to hide, it is more than recommended to write a little about you / your company.
Plus, Google likes sites that are known to be behind them.
And you'll be surprised - but surfers like to have a "father and a mother."
- credits- Giving credit to the site or sources you rely on gives you some bonus points on Google.
- Spelling and grammatical errors- Spelling mistakes on the site are not a sin, but if it's a serious phenomenon - it probably will hurt your branding and user experience, and over time your Google ranking.
- Keywords: Hierarchy- It is likely that the more the expression of a particular page appears in the prominent part of the page, the more important it becomes.
In order to rank well on Google according to the keywords - it is recommended to spread the phrase in parts of the page except the most prominent part. Of course, the syntax would make sense.
Emphasis of phrases- It is completely legitimate to emphasize words or phrases on the site.
But rephrasing keywords - does not contribute in any way to your Google ranking, take into account.
- Hidden links- Links that are difficult to identify are harmful to the site's ranking.
For example: links in the same color as the text.