YouTube Advertising Guide
YouTube advertising is now a very effective way of advertising a website, product, business, services and more. With regular advertising that places your videos alongside other videos, which is quite similar to Google advertising in the "Sponsored Links" category, you can get very significant visibility of anything you choose to advertise through YouTube.
Why post YouTube?
First of all, it is very important to know why you should advertise on YouTube. The fact that a very large population in Israel and throughout the world uses YouTube makes YouTube a real asset. Every day people do a wide variety of searches through YouTube, so basically you can say that YouTube is now the second largest search engine, with Google being the first largest search engine. Because YouTube is the second largest search engine, there are quite a few benefits that YouTube gives both users and marketers. All for example: YouTube can gain access to a very large community of users who are deeply engaged in the content they consume, YouTube gives the ability to use different methods to convey the marketer's message and allows every marketer to protect their brand, YouTube gives every advertiser simple platforms Self-use for measuring its advertising effectiveness through YouTube. Of course, YouTube offers most of the relevant and widely accepted content targeting options today.
Targeting content via YouTube
Such YouTube allows each advertiser to target their content using various methods such as: keyword targeting, contextual targeting, targeting statistics accumulated in YouTube's databases such as: age, language preference, location, gender and more. YouTube also has the Video Targeting Tool, which allows advertisers to target specific YouTube videos, channels. In fact, through this tool, advertisers can create YouTube-targeted, video-targeted media plans through their AdWords account.
How to use Ad Manager to create advertising
We'll build a new campaign by clicking on our blue + button (screenshot attached) and then clicking on a new campaign as shown in the image below
Then a target for an easy-to-understand explanation is chosen
Selected in a video campaign and then the campaign allowance
After clicking Continue, we will have a number of options: Name the campaign, budget (and date of choice if desired) Languages Ad placement "Advertising space inventory type" Example I want to spend only $ 50 a day Attached screenshot
Ads can appear alongside YouTube search results. You should only use Video Discovery ads.
Ads can appear on YouTube videos, channel pages, and the YouTube homepage. In-stream ads and Video Discovery ads can be used.
Display Network Video Partners:
Video publishers extend the reach of video ads to a variety of sites and apps on the Google Display Network. Including video partners will help you reach new audiences outside of YouTube.
Content Exclusions: Where can your ads appear?
Expanded ad inventory
Maximize ad inventory by displaying ads on some sensitive content
Exclusion of highly sensitive content, such as:
- Great use of rude words
- Content with sexual and nude visuals
- Content with visual violence and serious injuries
Showing ads on content that fits most brands
The same exceptions as the extended type along with other exceptions, such as:
- Repeated use of rude words
- Content that contains lots of sexuality and discourse about sex
- Real or violent violence
Inventory of limited content ads
Excluding most types of sensitive content and restricting available inventory
Same exceptions as "Extended" and "Normal" along with other exceptions, such as:
- Moderate use of rude words
- Sexually suggestive content
Audiences are groups of people with specific interests, intentions, and demographics determined by Google estimates. They are people who can show your ads.
The system may use data from your audience sources to improve bidding and targeting in audience-targeted campaigns.
Sample keywords will put in my site
You can see in the attachment that Google takes the relevant keywords from my site alone (this is related to site optimization) if you do not add the keyword alone
Add locations To target specific placements on the Google Display Network or YouTube. On the Display Network, a placement can be an entire site, a specific page on the site, or a mobile app. On YouTube, a location can be a channel or video.
In video campaigns: When you add Display Network placements, your ad may still show on eligible placements on YouTube. When you add YouTube placements, your ad may still appear on eligible Display Network placements.
Bidding - Viewing Intent
Last but not least, the video to promote
A paste copy is made for linking from the you-tube page and the ad style is selected.
Skippable In-Stream Video Ad > Video ads in a video are triggered before, during, or after another video on YouTube or Display Network video partners. The viewer is given the option to skip the ad after five seconds.
Video discovery ad>
Video discovery ads can appear in YouTube search results, along with related videos or on the YouTube homepage. They invite users to click on a photo and text thumbnail to view the ad.
Bumper Ad is a short video ad that runs before, during, or after another video on YouTube or the Display Network.
The video must be six seconds or less long and viewers cannot skip the ad. Payment is determined by visibility, which is the number of times your ad is shown.
A main image is selected for the video> Title> Description and ad name
YouTube Advertising Ways
YouTube like Google can also be published organically or financially. Organic advertising is basically uploading movies that build independently on YouTube, defining keywords to which the video will be linked and appearing in a relevant search as well, and this method should also add the search according to the context in which your video will appear where it is relevant. It's important to remember that YouTube videos are measured by the amount of views they have, so make sure the video you upload gets as many views as possible.
YouTube's sponsored advertising method is similar to Google Advertising's advertising method. You can open a free Google Adwords account or use your existing one. The ads will appear within the videos, alongside the videos or on the videos. In sponsored advertising, you can add different buttons on the video which will click on the viewer to watch your other videos easily, quickly and conveniently.
Self-Managed YouTube Advertising via Promoted Video
You can create a self-managed promotional video account that is based on the AdWords system and also uses the AdWords pricing model. To do this, you must link your Adwords and YouTube accounts to play the promoted video. Promoted video is basically a unique YouTube ad format whose purpose is to promote an existing YouTube video with a text image, keywords, and ad text. These ads will appear alongside YouTube search results when clicking on the ad will take the user to the YouTube video linked page.
What is important to know about YouTube video promotion
Ultimately, whether you choose the organic promotion method for your YouTube videos or choose the sponsored promotion method, you need to know a few important things about YouTube promotion:
1. Watching YouTube is counted starting at 30 seconds or if the video is shorter, watching the entire video. That is, the amount of video views you upload is not measured solely by the numeric amount, but more by the quality of the view. If a video has a significant amount of views, with each viewer watching it for only 5 seconds, then the video is not really effective and will not necessarily fulfill its goals, so it is very important to take care of the promotion and advertising of YouTube videos effectively, but equally important for interesting, attractive and attractive content Of the video, to attract viewers to watch your video for a relevant period of time.
2. Remarketing advertising can be produced through YouTube, just as it can be produced on Google. Because remarketing can be very effective for any advertiser, it's worth investing in even with YouTube advertising
3. YouTube users are in "watch" mode so they are looking to watch videos, it is important to choose the right and appropriate ways to attract relevant audience to your videos when browsing YouTube
In conclusion, YouTube is now a very powerful tool for advertising and it is very useful to choose the best and best advertising methods to publish your videos.